How to ask scary questions and find signal in the noise
Sometimes that means adding friction
Instead, use stair step approach to de-risk your idea
How to iterate your way to quality
How to approach launches, competition, ideas
De-risk assumptions, create hype, filter customer feedback
Learn the truth to discover, validate and improve
Data blindspots, developing intuition
And knowing when to break them
Get to the heart of customer love
From Steve Krug
From Rob Fitzpatrick
From Warren Berger
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